About

Hi, I'm Rayna Lucier the owner and creative director of Shop RKNDL. This store was something that was put on my heart many moons ago, and was brought to life in November 2025. Shop RKNDLs mission is to create products that are also well designed works of art that nurture and encourage our connection to one another, deepen self love, and strengthen our connection to God. 

Q: Who made this all this stuff? 

A: Everything that you see (including this website) were all thoughtfully curated, written, sketched, doodled, and designed by me. However RKNDL does work with various production partners to produce and ship our products for speed and efficiency. 

Q: Umm what is RKNDL and how do I say it? 

A: It is pronounced rekindle, but with out the vowels. 

Q: Where are you located?

A: Shop RKNDL's is currently based in Jersey City, NJ, but we ship all over the U.S - and hope to expand to worldwide shipping. 

Q: Do you use AI to design

A: I don't use AI to design any of our products  (no shade). AI is an incredibly useful tool for many things, but we love to make art + design the "old school" way. 

Q: Where else can we find your products?

A: You can find some of our cards at The Newark Museum and The Common Earth Co in New Jersey.  Drop us a note if you'd like to carry our cards or items in your shop. 

Q: Do you do events/vending?

A: Yes we love vending in person and seeing your lovely faces.